Transformation of small-scale wood industry has quietly come

If the doors of China to the rapid development from the embryonic period, according to a period of 5 years to divide, broadly divided into three stages. In 1995 -2000, with "door decoration materials Baipi fir" as the representative of the times tend to prime the door; 2000 -2005, the renovation of gradually refined into a trend, "the gradual transformation of the suite door Baipi doo r"; 2005 - 2010 is the rapid development of wood industry of 5 years, expanding production scale, market expansion, competition, brand building and operating adjustments, entrepreneurs began to enter the field of vision. 2010-2015, large-scale production will lead to escalation of competition, the industry will gradually mature, or shuffle the eve of this stage ... ...

Transformation of the economy and promote residential home store

With China's sustained economic development, social purchasing power strengthened, particularly in the housing industry led to the development of decoration materials market flourished, once home to thriving East, OBI, B & Q, China's market economy to adjust in the context of major restructuring, focusing on residential economic market, the transaction characteristics, co-laws, consumer psychology, business model, industry consolidation, and many other factors, the business transformation properly, resulting in being Macalline, actually home, Ou Yada and other "decorative home shopping," the beyond .

Integrated with building materials and furniture market, is inevitable. With the city planning, buying habits, product of the decoration, such as changes in purchasing power, building materials and furniture will be integrated with the two markets, market transition into the mall. The existing traditional building materials market will be managed, the environment on the level of "Furniture Exhibition Center", "home decoration shopping" replaced. Other formats will appear in one, such as decoration, entertainment, electronics, insurance, shopping environment, market management, consumer protection, quality of service requirements are higher than the traditional market.

On the mode and channel have begun to put forward new demands. Transformation in size, furniture stores and building materials tied up with brands in the mode and scale of market share to begin with, consider the transformation of household integration trends. Macalline, Ou Yada House had also started in the country such as enclosure, in the expansion of the scale of the process of trying to use the brand, channel network, management, etc. to achieve business advantage to win.

Related businesses to invest closer to home integration doors

Developed countries in the housing industry, industrial high maturity, such as North America, Canada, the United States, Asia, Japan, and Europe, Germany, France and other countries, many companies are involved in building materials, real estate and other fields, it is a good supporting industries , integration of resources, reduce operational risks.

With the housing industry and urban development of the accelerated process, building materials and furniture market in the thriving, it is also gradually becoming mature, some companies see the doors of industry wide, put into wooden industry to extend product lines, This phenomenon occurs more in some related industries, such as flooring, furniture, cabinets and so on.

All Friends of the furniture and brothers in Sichuan enterprises Dong-Jin furniture, wooden doors to see the rapid development of China, coupled with increasingly sophisticated furniture, the newly expanded plant 700 acres, into wooden doors began to scale industries, together with the original influence of furniture, living room furniture, sofa production resources, obviously has gradually to the "home integration" model transition.

Zhejiang Pro sub-group, industry involving real estate, energy, furniture, wooden doors into the scale of the industry in 2009, and work plan contained positioning Ming Yue "China wooden leisure, leisure home", with the original export of the North American market 3-500000000 dollars of outdoor furniture , product support, expected in the next 2-3 years, in the domestic market to casual outdoor furniture, wooden doors and channels of synthesis, transformation of the formation of "sub-clinical home" brand concepts and models.

Hebei Sanli Group, involved in sheet metal, chemical, steel and other diversified industries, including Xin Li Sanli Wood's brand is well-known board brands in North China, exported to Japan, the United States market, but owing to material processing industries, small industrial profits and brand value , After a careful analysis of housing and building materials industry and found that the existing resources and strengths into full play, companies with low value-added products, building materials enterprises in developed countries learn from business model, combined with domestic building materials, furniture, doors overall development of the situation, combined with their own development advantages and operational resources, to create "Xin Li - residential building built Gate Home System" brand business model.

These are industrial diversification and strength of enterprises. Reliable resources and industries, to support investment in and development of new industries. In addition, the size-class business transformation, we must take into account the resources and strengths of their existing business, but also with industry and related industries analysis of the situation, how to extend and associated inputs, extension of transition to achieve business success.

Management, product lines, models and other much-needed transformation

After 2010, the industry gradually tend to scale competition and brand management, if management, marketing, product, brand building can not keep up industry restructuring and the challenges of competition, is likely to fall into a passive situation. This time to do some management and operation of the "transition."

General manager of the Wood Industry in Sichuan Pu Guohui, a full analysis of their business resources and status which, combined with industry business development advantages compared to other conditions, that if the ratio of scale is difficult and brands to compete, if the scale of investment in the development of their own management and resources and can not keep up, the risk increased. So to do wood for many years with their own brand and technical resources, and work load Sen Ming Yue will play the United States caused by the rich "to the main doors, staircases, antique, furniture, wood home supporting pure model." And personnel from the human point of view, the loss of big industry and technical personnel, have a great impact on the operating stability, Pu Guohui thinking through repeated, and made a major decision to change the shareholders, employees take stock management mechanism, so that the initiative to mobilize the staff and sense of responsibility. August 2010, the wood to complete share reform, the interests of employees, customer interests, the interests of enterprises with fully integrated, operating a new look.

Beijing Yi Chong Chin Bo Wood, from doors to Bo Yi Bo Art changes in business, in fact, mechanisms and human resources, product mix, brand image, Integration of adjustment. Bo Art in the early management, product, image, are not up to standard on the market, enterprises in 2008 -2009 on brand planning and positioning, product packaging image of the system planning and participating in trade shows, events, the brand is extended. In 2009, the company changed a lot, but as the competition in the industry and their own development needs, management, human resources bottleneck occurred in 2009 -2010 paying attention to professional managers and team building. In 2010, along with "Ka Love" brand appears, with "Bo Yi doors" are two different styles of products and brands, "Bo Yi Enterprise", also completed a major transformation. This time transformation is another gorgeous Peter transformation arts.

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